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Some good points here, Stas, but I'd say your take on test duration seems lacking. No one says you can't run all or most of your tests in parallel, so a 30 day duration is not a limiting factor in this sense. It only delays the possible implementation of the specific change, and any directly dependent tests/changes.

Given your interest in the default 5%/20% error rate trade-off, I'd also encourage you to explore my work on determining sample size and significance thresholds which achieve optimal balance of risk and reward.

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Georgi Georgiev
Georgi Georgiev

Written by Georgi Georgiev

Applied statistician and optimizer by calling. Author of “Statistical Methods in Online A/B Testing”. Founder of Analytics-Toolkit.com and GIGAcalculator.com.

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