$350 mln. in 6 Months — The Cost of the 2019 Gillette Advertising Fiasco?

Necessary Caveats

Gillette’s Market Share Plummets

Grooming Net Sales Take a Hit

Did the Toxic Masculinity Blunder Cost Gillette US$350 in Sales in Just 6 Months?

Update 2020:

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Applied statistician and optimizer by calling. Author of “Statistical Methods in Online A/B Testing”. Founder of Analytics-Toolkit.com and GIGAcalculator.com.

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Georgi Georgiev

Georgi Georgiev

Applied statistician and optimizer by calling. Author of “Statistical Methods in Online A/B Testing”. Founder of Analytics-Toolkit.com and GIGAcalculator.com.

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